February 5, 2013
Frederic Levy, Rada Katz, Sonya Moledetskaya, Willie Brown
After dipping their espresso spoons into San Francisco’s coffee culture with a small boutique in Bloomingdales Nespresso has gone full force with their first large boutique in California. The 7,400 square foot two-level space on Grant Street was designed by Italian architect Aldo Parisotto and Futurebrand Paris. The generous and open space with jewel-like pods in rainbow colors and stylish machines displayed like pieces of art exudes the kind of luxury that is both inviting and sensuous. Videos of Nespresso’s captivating commercials featuring Penelope Cruz and George Clooney play on large screens, and the product itself becomes video art along the staircase connecting the two levels.
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Cheers,
